A highly attractive and functional website for Computer Quote's new on-line insurance service.
Visit the Computerquote Insurance website
Background
Computer Quote is a well established insurance broker with a branch network covering the south coast from Dorset to West Sussex. Offering competitive car, life and travel insurance quotes as well as home buildings & contents, van & commercial vehicle, motorcycle & scooter insurance throughout the UK, the company wished to develop an on-line website that would penetrate new markets and help to expand the business
Requirements
Computer Quote approached Imaginet to develop the new website, which had to integrate fully with their back-end quoting systems, perform well in the search engines using natural optimisation tactics and attract their target audiences.
Solution
Imaginet created a professional and welcoming website using the company’s new off-line branding, which is easy to navigate and clearly signposts the various services offered. Key features include:
- A site content management system allows the company to take full control of the site.
- The system has been augmented with a range of databases to enable content to be inter-related, such as Links, FAQs and Documents
- The website seamlessly links into the company’s back-end quoting system for car insurance enabling customers to buy on-line
- Other quotations can be accessed either via links to third party systems or via an on-line form that books a call back from the company
- RSS feeds create a wide range of content, such as a Motoring Guide section, which is not only of interest to the client, but also helps the website’s performance in the search engines
- The site is extremely search engine friendly following best practices in web design to naturally gain a high ranking in the major search engines
- A registration and emailing system allows the company to send emails to interested parties on a regular basis, helping to develop relationships
- A Friendly URL system allows the company to generate a meaningful URL for a particular page to help with the search engines and also for customers
